Note: DNS actually stands for “Domain Name System”. However, “Domain Name Server” is a commonly used informal term, and it specifically refers to the servers that hold the data and perform this translation task as a part of the larger Domain Name System. So, while “domain name server” is a component of the DNS, the […]
These days, pretty much every store or business, big or small, is part of the online shopping world, whether they think so or not. No matter what you’re selling, from tasty snacks at your neighborhood café to cool cars, you gotta let people know what you’ve got. And where does everyone go to find stuff? […]
You may never have heard the term “crawl budget” before but it is one of the most important things you can know if you have a large website – especially websites that auto-generate pages based on search parameters. All search engines crawl websites, but in this blog we will focus on how Google determines your […]
Google is notorious for holding its cards close, particularly regarding its algorithm updates and changes. For SEO practitioners and website owners this can be frustrating. We try to read the signals, make assumptions and move forward in good conscience trying to be honest in our attempts to optimize websites. Even with the greatest of care […]
Last September I started compiling an SEO Glossary. Little did I know at the time how much work would be involved in creating this list of over 200 SEO terms. Obviously I wasn’t able to work on it full time – I spent a lot of evenings and weekends compiling data. I did so many […]
This blog covers recent changes to Google’s “nofollow” link attribute and why it is important to follow these new guidelines for SEO. Google’s two new “nofollow” related attributes are: rel=”sponsored” to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements. rel=”ugc” (user generated content) designed to be used […]
You heard the one about the plumber whose pipes leaked all the time because he was too busy fixing everyone else’s leaky pipes to fix his own? Well, that’s a pretty good description of us. After building and/or optimizing over a thousand websites for other people we finally got around to updating our own. It […]